LANCÔME - Holiday 24
360° Collaboration2024 - Holiday Campaign
What story will you share this season to make your brand unforgettable?
👩🏻🎨🎨 Expertise in Branding & Scalable Visual Storytelling
This holiday season, I had the privilege of crafting the entire visual narrative for Lancôme’s 2024 holiday campaign! From conceptualization to execution, this project was a celebration of storytelling, infusing each piece with the charm and enchantment of a reimagined Paris, laid out on the petals of the Lancôme rose. My 65 cm by 65 cm illustration became the foundation for every gift set, through strategic crops and scale adjustments, transforming a single artwork into a versatile, fully scalable visual that could be adapted across formats and platforms.
⚡💃 🪽 A Journey Through Paris Inspired by the Lancôme Rose
The journey begins in the Tuileries Gardens with the Louvre in the background, crossing the Seine via the Pont Royal. The bridges of Paris were central to this narrative, with each bridge connecting perspectives, emotions, and the luminous essence of Paris – truly the City of Light. This Parisian promenade culminates as we cross the majestic Pont Alexandre III, arriving at the Petit Palais, where I set free the golden winged horses to capture the festive enchantment.
💎🎠 Creative Direction Across Diverse Formats and Merchandising
The result is a visually cohesive story that unfolds across all holiday assets, from packaging and in-store merchandising to large-scale window displays, product photoshoots, and digital campaigns. Our team took this scalable artwork even further, applying it across shopping bags, lipstick designs, embossed palettes, and gifts-with-purchase such as custom candles and silk scarves. Every item harmonizes to convey the spirit of joy and wonder, evoking the elegance and festive magic of Paris during the holidays. Notably, we also created the Advent Calendar and a Limited Edition "Petit Théâtre" gift set for La Vie est Belle, which captures the magic and wonder of the season in every detail.
👩🏻🎤 Seamless Production Collaboration with Lancôme
A rewarding aspect of this project was overseeing production details alongside Lancôme's teams, carefully selecting color palettes, paper quality, and unique adaptations for each format. This close collaboration ensured consistency in each item, preserving the integrity and richness of the design across every touchpoint.
🎁 An Invitation to Gift the Extraordinary
The 2024 Lancôme holiday collection invites everyone to experience Paris through a new lens – a city animated by muses, musicians, and winged horses, joyfully celebrating the season! Each piece reflects the heart of this beloved city, gifting recipients with a unique and memorable holiday experience.