LANCÔME - Holiday 25
360° Collaboration2025 - Holiday Campaign
Lancôme Holiday 2025 - Step on board the Lancôme Express for a poetic journey!
👩🏻🎨🎨 Expertise in Branding & Scalable Visual Storytelling
For the second year in a row, I had the honor of imagining and designing the entire visual universe for Lancôme’s Holiday 2025 collection. From concept to execution, this project was envisioned as a celebration of shared joy : a journey with happiness as its final destination.
It all began with a 65 x 65 cm illustration, conceived as a unique, fully adaptable artwork. Through precise framing and thoughtful scaling, the illustration was seamlessly transformed into a wide range of formats: gift sets, packaging, window displays, retail assets, digital campaigns, product photoshoots, gifts, and merchandising.
🧳 A journey from Paris to Happiness
The journey begins in an imaginary station inspired by the timeless charm of the former Orsay train station, now a museum, and the Opéra Garnier. From there, the Lancôme Express takes us on a poetic ride from Paris to the snow-capped peaks of Monte Rosa, blending wonder, poetry, and the magic of French elegance.
🎫 Creative Direction across diverse formats and merchandising
Each medium becomes a new chapter in this visual universe: gift boxes, a vintage travel trunk inspired Advent Calendar, a small theater gift set shaped like a train carriage, shopping bags, lipsticks, embossed palettes, candles, charms, and even illustrated playing cards. Every element resonates with the same festive spirit, conveying joy, refinement, and enchantment.
Two signature pieces capture this magic in particular:
📆 The Advent Calendar, designed like a vintage travel case, reveals 24 beauty treasures (including 5 full-size products) against a richly illustrated backdrop : an invitation to a magical journey between Paris and the mountains.
🚂️ The “Petit Théâtre, La Vie est Belle” limited-edition gift set, extends the sensory experience with an immersive scenic design inspired by the same voyage. I personally designed the structure of its pop-up system to make it more engaging and immersive than ever.
👩🏻🎤 Seamless production collaboration with Lancôme
Another key aspect of this collaboration was the production process, carried out in close partnership with the Lancôme teams: color palette selections, paper sourcing, format adaptations… Together, we paid meticulous attention to every detail to ensure the consistency and richness of the collection while preserving the spirit of the original artwork.
An illustrated journey where dreams and beauty meet aboard the Lancôme Express!