LANCÔME - Holiday 25
360° Collaboration2025 - Holiday Campaign
Step on board the Lancôme Express for a magical ride!
👩🏻🎨🎨 Expertise in Branding & Scalable Visual Storytelling
This holiday season, I had the privilege of crafting the entire visual narrative for the second year in a row! From conceptualization to execution, this project was a celebration of storytelling. My 65 cm by 65 cm illustration became the foundation for every gift set, through strategic crops and scale adjustments, transforming a single artwork into a versatile, fully scalable visual that could be adapted across formats and platforms.
⚡💃 🪽 A journey from Paris to Happiness
The journey begins in an imaginary train Station, inspired by Orsay and the Opera.
💎🎠 Creative Direction Across Diverse Formats and Merchandising
The result is a visually cohesive story that unfolds across all holiday assets, from packaging and in-store merchandising to large-scale window displays, product photoshoots, and digital campaigns. Our team took this scalable artwork even further, applying it across shopping bags, lipstick designs, embossed palettes, and gifts-with-purchase such as custom candles, charms, cards... Every item harmonizes to convey the spirit of joy and wonder, evoking the elegance and festive magic of Paris during the holidays. Notably, we also created the Advent Calendar and a Limited Edition "Petit Théâtre" gift set for La Vie est Belle, which captures the magic and wonder of the season in every detail.
👩🏻🎤 Seamless Production Collaboration with Lancôme
A rewarding aspect of this project was overseeing production details alongside Lancôme's teams, carefully selecting color palettes, paper quality, and unique adaptations for each format. This close collaboration ensured consistency in each item, preserving the integrity and richness of the design across every touchpoint.