Eco Packaging - Mytheresa

2023 - Mixed media

Embark on a journey through a world without limits, where everything is intricately connected! Welcome to the universe of Mytheresa's eco packaging pattern, a key element in their rebranding endeavor. Follow the mesmerizing ribbon as it gracefully weaves through the skies, over oceans, and beyond the stars, inviting you on an unprecedented journey around the globe.

With each step, unveil new wonders and treasures, from the vibrant streets of NYC to the serene golden palaces of Kyoto and the majestic mountains of St. Moritz. This pattern is a testament to the beauty of connectivity, designed to inspire wanderlust and evoke a profound sense of freedom.

The ribbon's infinite connections symbolize the interconnectedness of our planet, both above and below the water’s surface. From the intricate details of the ocean floor to the vast expanse of the cosmos, every element serves as a reminder that we are all connected, and that endless possibilities await. The ribbon, in particular, serves as a powerful symbol of gifting, emphasizing our desire to contribute positively to the world.

Let the world be our playground as we explore, discover, and indulge in the most exciting experiences. Whether you're relaxing on the beaches of Rio or navigating the bustling streets of London, let your imagination soar. The world truly is interconnected, and with this pattern, Mytheresa invites you to sit back, relax, and let your imagination take you on a trip like no other. Sky’s the limit!

As a festive touch, Mytheresa brought this pattern to life in an enchanting animation video for the holidays.
Experience the magic as the ribbon dances and weaves through a world of celebration, adding an extra layer of joy to the season !

© Safia Ouares - 2024 - ︎  - ︎