DIPTYQUE, Eau RihlaNEW PROJECT : Special anniversary glided gold labels and leather box limited edition
“ Since more than 15 years I am a Visual Storyteller, collaborating with brands and creating emotions through the power of illustrations.
WHAT IS VISUAL STORYTELLING ? We create unique illustrations and/or animations video that tell us a story, might they be still pictures or animated !
Each detail is key, has a meaning and a purpose, every element is a symbol, so is colour and composition.
HOW DOES IT WORK ? After we had a chat about your project we start studying the topic through different angles :
History, Philosophy, Poetry, Artcrafts even Music, Danse and Movies are considered to write different scripts. Then we select a script to create the final illustrations / animations. This process applies to each of my projects : from branding to tableware designs, to fragrances packaging, merchandising, shop windows, decoration and digital contents.
Visual Storytelling means each colour and each element of the pictures have a meaning that we canunfold to reach the Collective Unconscious. “
Safia Ouares, May 2021